SaaS analytics tools
Which analytics tool gives you the most actionable data? Compare Mixpanel, PostHog, and Amplitude for your SaaS.
Data-Driven Decisions
Learn how to track the right user events and create conversion funnels that help you optimize your SaaS product. Analytics drives growth.
PostHog
Open-source product analytics. Self-hosted or cloud option. Feature flags, session replay, and heatmaps. Great for product-led growth.
Mixpanel
Event-based analytics pioneer. Strong cohort analysis. Funnel visualization. Integrates with many platforms.
Amplitude
Product analytics for growth teams. Behavioral cohorting. Predictive analytics. Enterprise-ready but expensive.
What to Track
Track: sign-ups, activations, feature usage, conversions, and churn signals. Define your key metrics early.
Event Structure
Use consistent naming: Verb_Object (viewed_dashboard). Include properties for context. Plan your taxonomy before implementation.
Conversion Funnels
Map the user journey: landing, signup, activation, conversion, retention. Identify where users drop off. Optimize the biggest leaks.
Sapterc Editorial Team
Expert insights on SaaS architecture and engineering.